Asset Management App
Tracworx
The existing MVP suffered from critical accessibility gaps and a dated interface. I conducted a comprehensive UX audit and led the end-to-end redesign, managing external developers to rebuild the app into a modern, user-centric tool that solved major usability bottlenecks for the business.
CLIENT
- Tracworx
ROLE
- Lead Product Designer
DATE
- 2024
Lead Product Designer
Collaborated with executive-level and technical teams
6 months
Redesign and subsequent feature additions
Tracworx
Tracworx is an Irish startup that offers asset management software to it’s customers, allowing global brands visibility and insights into how their returnable assets are utilised.
Foundation
- UX audit
- Information architecture
- Styleguide
- Usability testing
- Prototyping
- Development
Feature Expansion
- Interviews
- Site visits
- Stakeholder interviews
- Hi-fi design
- Prototyping
Simple, Scannable, Scalable: The Future of Tracworx Data Capture
Foundation
From MVP to market-ready
We rebuilt the core experience from the ground up — clearer flows, easier navigation, and a structure designed to grow with the product.
Feature Expansion
Satisfying user needs and business goals
With the foundation in place, Phase 2 focused on growth. We introduced new features driven by real user feedback, allowing the product to expand and improve without sacrificing clarity or performance.
