Asset Management App

Tracworx

The existing MVP suffered from critical accessibility gaps and a dated interface. I conducted a comprehensive UX audit and led the end-to-end redesign, managing external developers to rebuild the app into a modern, user-centric tool that solved major usability bottlenecks for the business.
CLIENT
  • Tracworx
ROLE
  • Lead Product Designer
DATE
  • 2024
Lead Product Designer
Collaborated with executive-level and technical teams
6 months
Redesign and subsequent feature additions

Tracworx

Mobile App Redesign

Phase 1: Foundation

Pase 2: Iteration

Simple, Scannable, Scalable: The Future of Tracworx Data Capture

Phase 1: Foundation

From MVP to market-ready

We rebuilt the core experience from the ground up — clearer flows, easier navigation, and a structure designed to grow with the product.

Pase 2: Iteration

User-centric feature expansion

With the foundation in place, Phase 2 focused on growth. We introduced new features driven by real user feedback, allowing the product to expand and improve without sacrificing clarity or performance.

More projects

No-Code AI Configurator

CLIENT
  • Keelvar
ROLE
  • Lead Product Designer
DATE
  • 2022
I identified that the product’s reliance on manual customer onboarding was a critical barrier to scale. Through discovery, I successfully convinced leadership to pivot from a service-heavy model to a self-service onboarding. I led the end-to-end design of the new "No-Code" configurator, ultimately reducing customer onboarding time from 12 weeks to 1 day and unlocking previously unachievable business growth.
View project

Procurement AI

CLIENT
  • Omnea
ROLE
  • Product Designer
DATE
  • 2024
I accelerated development velocity by clearing 20+ design tickets in just 8 weeks, removing ambiguity for engineering. I simultaneously led the early-stage design of Omnea AI—establishing its visual presentation and configuration suite—while contributing fresh strategic perspectives to the wider design team.
View project