AI Insights & Workspaces
Tracworx
- Tracworx
- Founding Product Designer
- 2025
Tracworx
Tracworx is an Irish startup that offers asset management software to it’s customers, allowing global brands visibility and insights into how their returnable assets are utilised.
Problem
Leadership communication
User interviews
Architectural understanding
AI research
LLM research
Decision
Customer journey mapping
User personas
Problem definition
Brainstorming sessions
Lo-fi Ideation
Outcome
Problem prioritisation
User testing
Hi-Fi Design
Feasability testing
Task breakdown
Product roadmapping
From Repetitive Queries to Proactive and Actionable AI Insights
Large Datasets and Repetitive Queries Lead to Inaction
Tracworx provides rich asset related data to users. Users were expected to understand the value of the data, and to make queries and generate insights based on the data. However, the new data was overwhelming. They did not know what they were looking for.
From "Chat-to-query" suggestion to discovery and team alignment
The ambition of leadership was to introduce an LLM style interface, with chat to query capabilities. However, I recommended that we took some time to carry out a Discovery phase. I proved that "chat-to-query" approach would not solve the core issue. Enabling easy data segregation and providing users with actionable insights was the correct path forward.
Easy to configure Workspaces and Actionable AI Insights
As the platform grew, users needed more personalised, shareable insights and better administrative control. Introducing AI-driven recommendations, configurable workspaces, updated navigation, and self-serve admin tools set the foundation for the next generation of the product.
Unlocked Value and Future-Proofing the Platform
The most critical outcome was a strategic course correction: Tracworx avoided investing months of engineering resources into a low-value 'Chat' interface. Instead, we secured alignment on a high-impact roadmap that balances immediate execution with long-term vision. The 'AI Insights' feature set is now fully designed and scoped, providing a clear backlog for the coming quarters. Development is currently underway, transitioning the product toward a proactive, agentic future.
Team Alignment and Long-Term Product Vision
- Aligning Passion with Process: Successfully influenced an ambitious leadership team to pause execution for problem framing, proving that validated direction beats speed in the wrong direction.
- Designing Agentic Interactions: Moved beyond standard "chat" paradigms to design proactive AI interfaces that surface insights automatically, respecting the user's attention.
- Dual-Track Mindset: Honed the ability to execute on immediate deliverables (Sprint work) without losing sight of the long-term North Star (Agentic AI).
